I regularly get this question by email: “I want to start my business but I have no idea.” This is a very common response. Most of us have desires but one is found a little dry when it comes to digging the subject.
Enter the dynamic

It is possible to start a business starting from a single idea. An idea that you had one day and came back constantly in mind. A totally new idea and you seem great. Whatever. These ideas exist. Everyone a. This is a free resource and universal. Do you not he ever ask you why, but no one fixes this problem?

Guess what? You are surely not the only one to think so. Does this mean that it is a good business idea? No. But it happened to me to have an idea and see it done by someone else.

If you need more ideas there are several ways to get it.

Define the scope

One of the hardest things to do is create the market. Do not do that! We do what we already know. There are still “early adopters” to purchase the newest but it is not a market.

Trying to sell to someone who does not want to buy is like trying to drink an ass who does not thirst. It may work but it is difficult and risky.

The ideal is to create class in an existing market. People need to know the market and understand the category without the need for explanations.

In this market, you must choose your customers. Who will you sell? The mothers? Single men? Teenagers? It is essential to target your customers in terms of age, lifestyle or other factors relevant to your market.

There are so many markets already present and where there is room. Choose your own.

“My product is suitable for everyone” is an empty phrase. It just means “I have not researched or thought about what my clients and I hope to discover.” Be smart about this. The hypersegmentation is the norm. What is good for everyone is good for anyone. You buy a shirt or a computer “good for everyone”?

How to choose your market?

There are two areas to focus on: skill or interest.

Jurisdiction: If you have a particular skill, it’s a very good place to start looking. It is rare or not, it is possible to monetize a jurisdiction where the service it provides is well presented and it adds real value to the lives of your clients.

Interest: if a domain you like, it’s also a great place to try to create a business. Passion is a key success factor in any business. Be careful not to get into an area that you think you know and where the market reality is totally different from the idea that you have. The simplest: make a test. Meet industry professionals, take a course a few days.

The fact that you will see is probably not that of the whole business but it will give you a reference point.

Michael Dell knew the operation of the business of selling computers. He had a reference point from which he created his company: distance selling computers.

These two aspects, skill and interest are to follow. Ideally, they intersect and complement each other.

Then, set a week of creativity

During this week, the goal is simple. Take a notebook and a pen that you keep at your disposal. The “available” is central here. Spend your week to reflect, ask to speak with business idea.

Most of the time when arrvient interesting ideas do not work: in the shower, during a trip or during a discussion. That’s why you need to have this famous book permanently. Note anything that comes to mind, no self-censorship.

What can you do to create value? What kind of business do you want? What type of product or service?

Write at least three ideas per day for a week. At the end of this week mad, review what you wrote. Is there something interesting? Repeat the process.
Learn the principles, create your method

In life there are principles. It is quite possible to ignore them. You can choose to meet someone or not to give you an expected result but it would be a bit idiot.Vous are totally free to do what you want but your scope is guided by these principles.

In fact, these principles are like the laws of nature: by not respecting them, nature will oppose your business. Who wants to fight nature uh?

So what are these principles?

To do business, here are the principles that I recommend you follow:
do the right things rather than things well
inspire and maintain confidence
create value
Doing the right things rather than things well:

Your business must be focused on the achievement of important things. In the same way in your life that things should be organized to focus on the good work, your business must be organized around critical tasks.

In many companies, employees do not even know what are the important tasks. They do not know what they can do to really make a difference. Plus the company is, the more this is true.

It is clear that in a company of three people, everyone knows from which the cash flow (money), when the company reaches 10 people it is not so obvious.

Be clear about the purpose of your business. Everyone: employees, customers, suppliers need to know your goal.

Exercise:

Following the principle that what is written is not really thought about it, write the objective of your business.

This document should help to understand the company’s business in a few lines. It should inspire people who read it. It should not be boring and tasteless as most of the objectives of companies “to provide the best service to our customers” makes no sense. It’s too vague. Everyone else did that the company does not hold. You must be specific. What are you really?

Write this document is an important step in the formalization of your goals.
Inspire and maintain confidence:

You must be a trust model. Do what it takes to insipirer confidence in your prospects. The trusted brands vary from sector to sector. On the Internet, it is not the same as for a physical store. Identify them and put up these signs.

This is just preliminary. Once in place, market confidence must be maintained. Keep your promises. Just be. Fix your mistakes.

With the Internet, the dissatisfaction of a customer can remain accessible for several years after a transaction.

Creating value:

This is probably the most important principle. We must create value. It is a commonplace but the value is meaningful only in the eye of the customer. This is the story of the guy who was in charge of its own computers so that customers are looking for a brand, a warranty and service. Install a computer has very little value to the customer. That’s enough fun for one who does it but it does not amuse customers

A client should always have more than what it paid. I remember buying a product and you immediately feel that I paid too much. The idea of ​​having been extorting money will not return customers!

Behind the idea of ​​value creation, there is that of continuity. I really recommend a business model that creates a strong bond with its customers. A customer will be really important if it makes more business with you.

Therefore combining several products or products and services. It’s up to you to create a system that creates a dynamic business.

By choosing a valuable product, a desired product, there will be an incredible effect: you will not have to work hard to convince. You will not have to provide a huge marketing budget.